A clear position
Who it is for, where the product wins, and which story is worth telling before launch.
Product marketing
Products that need to be understood.
Demitor works with founders and product teams, from the story through the launch.
ExploreA clean launch
The message, the page, and the sequence around a single release.
Users who stay
Words inside the product and after signup, so people understand what they are doing.
About Demitor
One product. One story the team can use.
The work carries a product from its users to a story the team can use on the page, at the launch, and inside the product. Direct collaboration, in Vietnamese and English.
Services
What Demitor does with a product team
Positioning
Who it is for, and why they choose this product.
The story
A short narrative for the page, the introduction, and the product.
Launch page
Structure and words for the page of a single release.
The sequence
The order of the story around launch day.
In-product words
What people read when they start, and when they come back.
After signup
Words that help people understand the product and stay.
Where to start
Pick the work that comes first
Positioning
When the product does not yet have a sentence worth repeating.
- Who it is for, and why they choose it
- Where the product wins
- A short story
Launch
When the product is ready and the release needs to be clear.
- Launch message
- Page structure
- Story sequence
Adoption
When people enter the product and are still unsure.
- Words at the start
- Words on return
- Words after signup
Process
Four steps, from the conversation to the handoff
- 01
A conversation
The product, the users, and the moment you are in.
- 02
The story
A short narrative the team can use in more than one place.
- 03
The writing
The page, the launch sequence, and the words inside the product.
- 04
The handoff
Finished writing, ready for your team to publish.
Work
Room for real cases
These three cards are samples. They will be replaced when there is work to tell.
01
Sample
Positioning
One product, one group of users, one sentence worth repeating.
02
Sample
Launch
A page and a sequence for a single release.
03
Sample
In the product
The lines people read when they start, and when they come back.
How the work stays clear
Three things Demitor keeps on every job
One product at a time, so the story stays sharp.
The words on the page and the words in the product are the same story.
The first conversation is about 45 minutes, to decide if we should work together.
Contact
Book a conversation
Tell me what you are building. I will reply to set a time.